Salesforce is the largest CRM vendor in the world – powerful, but also complex and expensive. For small and mid-sized sales teams that is often overkill. Here we compare AM CRM and Salesforce honestly.
Complexity & onboarding
Salesforce is a platform toolkit: extremely customisable, but that requires configuration, often external consultants and an admin on the team. AM CRM is ready in minutes – no implementation project.
Scope & cost
- Salesforce: almost anything is possible, but many features (calling, marketing, service) sit in add-on products or higher editions. Cost per seat rises quickly.
- AM CRM: everything included in every plan – CRM, calling, WhatsApp, SMS, email, automations, booking. From €12/month, −40% yearly.
Calling & WhatsApp
With Salesforce, calling usually comes via additional products/integrations. AM CRM has 1-click calling, an auto-dialer and WhatsApp built right in – ideal for teams that call and message a lot.
Who is each for?
- Salesforce makes sense for large enterprises with complex processes, a dedicated admin team and the budget to match.
- AM CRM is the better choice for sales teams that want to sell fast, focused and without an IT project – with everything on board.
Less complexity, more deals: try AM CRM free for 14 days – no risk.