HubSpot is one of the best-known CRM and marketing tools in the world. But for sales teams that do a lot of calling and work over WhatsApp/SMS, it is often too heavy and too expensive. Here we compare AM CRM and HubSpot honestly – so you can pick the right tool.
The biggest difference: everything included vs. modules & add-ons
With HubSpot you pay per "Hub" (Sales, Marketing, Service) and tier – many features sit in higher plans or cost extra. AM CRM bundles everything into every plan: CRM, calling, WhatsApp, SMS, email, automations and appointment booking.
Calling & messaging
- AM CRM: built-in 1-click calling and auto-dialer right in the browser, plus WhatsApp/SMS in the same tool – included.
- HubSpot: calling is limited or tied to higher plans/minute allowances; WhatsApp usually runs through extra integrations.
For high-ticket and coaching sales, where the phone and WhatsApp are the main tools, this is the decisive point.
Price & transparency
- AM CRM: clear plans from €12/month, −40% yearly, 14-day free trial, cancel anytime.
- HubSpot: generous free tier, but real sales features quickly get much more expensive; pricing scales steeply with contacts and seats.
Simplicity & focus
HubSpot is powerful but broad – which means onboarding and configuration. AM CRM is built for day-to-day selling: ready in minutes, no bloat.
When HubSpot, when AM CRM?
- HubSpot fits if you need a large marketing ecosystem with many hubs and have the budget for it.
- AM CRM fits if you want a focused sales CRM with calling & WhatsApp included – fast, transparently priced and without tool chaos.
Curious? Try AM CRM free for 14 days and compare for yourself – no risk.