Coaching · live monitoring · AI

Every rep becomes your best closer.

Live monitoring with listen-in, whisper and take-over — coach in real time without the lead noticing. Automatic recordings, AI transcripts and leaderboards get new setters and closers up to speed faster.

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🔒 app.am-crm.com/calls/live
A real view of AM CRM: Coaching · live monitoring · AI
9:41
5G
AM CRM on mobile: Coaching · live monitoring · AI
Live coaching

Listen in. Whisper. Take over.

While your rep is on the call you can listen in silently, feed them a hint in whisper mode — only they hear you — or take the call over yourself, seamlessly. The lead notices none of it.

  • Silent listen-in without interrupting
  • Whisper: only your rep hears your prompts
  • Take over: a seamless handover
  • A live overview of every active call
  • Role-based access (admin, team lead)
  • Sentiment and score shown live
Recordings & AI

Every call becomes training material.

Every call is recorded and transcribed automatically. For each one the AI delivers a compact summary with strengths, weaknesses and concrete coaching prompts. Thirty seconds and you know where your rep stands.

  • Every call recorded automatically
  • Full-text transcript · searchable
  • AI summary: needs, objections, next steps
  • A score per call (opening, discovery, close)
  • Concrete coaching prompts for every call
  • Recordings stored on the lead
🔒 app.am-crm.com/calls/recordings
A real AM CRM view: Every call becomes training material.
9:41
5G
AM CRM on mobile: Every call becomes training material.
Leaderboards & targets

Make performance visible.

See at a glance which rep has the best close rate, who is dipping right now and where targeted coaching gives you the most leverage. Team targets motivate and make progress visible.

  • Close rate, deals and activity per rep
  • Weekly and monthly leaderboards
  • Team and individual targets
  • Progress bars that update live
  • Drill down: click a rep to get their recordings
  • Manager alerts when performance drops
🔒 app.am-crm.com/reports
A real AM CRM view: Make performance visible.
9:41
5G
AM CRM on mobile: Make performance visible.
Goals & Strikes

Binding goals — and visible consequences.

Coaching only works with clear goals. Set daily targets for dials and closing meetings; whoever falls short gets an automatic strike — visible to the whole team, without you chasing anyone. And new leads go only to those on target. So you see at once where the next coaching has the biggest leverage.

  • Daily goals: dials & closing meetings
  • Automatic strike when the daily goal is missed
  • 30-day overview: who wobbles, who delivers
  • Holiday or sick? Excused with one click
  • New leads only for reps who are on target
  • Right next to live-listen & recordings
🔒 app.am-crm.com/ziele
A real AM CRM view: Binding goals — and visible consequences.
9:41
5G
AM CRM on mobile: Binding goals — and visible consequences.

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