Coaching · live monitoring · AI

Every rep becomes your best closer.

Live monitoring with listen-in, whisper and take-over — coach in real time without the lead noticing. Automatic recordings, AI transcripts and leaderboards get new setters and closers up to speed faster.

🔒 app.am-crm.com/calls/live
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5G
Live coaching

Listen in. Whisper. Take over.

While your rep is on the call you can listen in silently, feed them a hint in whisper mode — only they hear you — or take the call over yourself, seamlessly. The lead notices none of it.

  • Silent listen-in without interrupting
  • Whisper: only your rep hears your prompts
  • Take over: a seamless handover
  • A live overview of every active call
  • Role-based access (admin, team lead)
  • Sentiment and score shown live
Recordings & AI

Every call becomes training material.

Every call is recorded and transcribed automatically. For each one the AI delivers a compact summary with strengths, weaknesses and concrete coaching prompts. Thirty seconds and you know where your rep stands.

  • Every call recorded automatically
  • Full-text transcript · searchable
  • AI summary: needs, objections, next steps
  • A score per call (opening, discovery, close)
  • Concrete coaching prompts for every call
  • Recordings stored on the lead
🔒 app.am-crm.com/calls/recordings
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Leaderboards & targets

Make performance visible.

See at a glance which rep has the best close rate, who is dipping right now and where targeted coaching gives you the most leverage. Team targets motivate and make progress visible.

  • Close rate, deals and activity per rep
  • Weekly and monthly leaderboards
  • Team and individual targets
  • Progress bars that update live
  • Drill down: click a rep to get their recordings
  • Manager alerts when performance drops
🔒 app.am-crm.com/reports
A real AM CRM view: Make performance visible.
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AM CRM on mobile: Make performance visible.

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