The sales CRM for coaching businesses
The CRM that calls.
Pipelines, calling, WhatsApp, booking and a member area in one system. So no lead is left sitting while your team sells.
No credit card · set up in 15 minutes · hosted in Frankfurt
Dial list · hot leads
- Erika BeispielWebinar · 3 min agonew
- Max MustermannForm · 8 min agonew
- Bulk quarantineAd · 12 min agonew
Erika Beispiel
connected · 00:14
Call notes are being written for you
WhatsApp · Erika Beispiel
Hi, I'd be interested in the coaching. How does it work?
Hi Erika! In short: a 30-minute first call, then you decide.
What works for you this week?
Automation
- Message detected
- Template chosen
- Sent · 00:41
- Task created for the setter
Availability · this week
Confirmed
Wed · 2:00 pm
- Confirmation by email and WhatsApp
- Reminder one day before
- Closer assigned
Pipeline
And then, with no one lifting a finger
- Payment confirmed
- Contract filed
- Member area unlocked
+ €8,900
New lead at 9:04 am
2,000+
hosts and coaches supported
20,000+
leads managed in the system
100%
data in Frankfurt, GDPR-compliant
- EU-only hosting
- DPA included
- ISO 27001 cloud
- End-to-end encrypted
- Support in German
Built up ten properties in just four weeks, at 18. I followed up on every lead and never lost a meeting.
A lead comes in. The CRM takes it from there.
Calling, messaging, booking, closing, access — in the same system, with no handover between five tools.
A lead signs up — and waits.
On the phone within 60 seconds
The dialler picks up new leads immediately and calls while the interest is still there. Call notes, a summary and the next step land on the lead automatically.
See the auto diallerFour tools before: Notion, HubSpot, WhatsApp Web, Kajabi. One today — and one invoice instead of four.
Everything a sales team touches every day.
Not a kit of five tools. Four areas, one interface, one invoice.
Every deal visible — and everyone sees theirs.
Kanban or table, switchable. Stages change automatically by rule, follow-ups set themselves. Setters and closers each get their own view instead of scrolling through the other one.
- Several pipelines per role
- Automatic stage changes
- Saved views and filters
Selling and serving — in the same system.
Other CRMs stop at the close. For coaching businesses, that is exactly where the work begins.
Access straight out of the close
The won deal unlocks the course, the community and the chat. No export, no second sign-up, no list to work through.
Under your brand
Your own domain, your own logo, your own colours. Your customers see you — not us.
Courses, feed, events, chat
Modules, progress, posts, events and direct messages in one area your customers can use without being shown how.
Two apps of your own
AM CRM for your team, AM Nest for your community — both native iOS apps with push notifications, not a website in a frame.
I was afraid of moving my data. The import ran in one afternoon, and after that nothing was duplicated any more.
What customers write when nobody asks them to.
Three quotes we can back up. The open slots stay open until we have messages we are allowed to publish.
Built up ten properties in just four weeks, at 18. AM CRM helped me follow up on every lead and never lose a meeting.
We used to be spread across four tools — Notion, HubSpot, WhatsApp Web, Kajabi. Since AM CRM everything is in one place.
After three months I had four properties — now I keep scaling. Without the automations that would not have been possible.
Don't take our word for it. Ask an AI we don't own.
One click puts the question on your clipboard and opens the destination. Read the unfiltered verdict and come back if it convinced you.
The question that gets copied
I am comparing CRM systems for a coaching business in Germany. What is known about AM CRM (am-crm.com) — features, price, data protection — and how does it compare to Close, HubSpot and Pipedrive? Also tell me what speaks against AM CRM.
Convinced?
Start for freeConnected to what you already use.
Payments, calendars, messaging and ad accounts are wired in natively — not through a middle layer that meters you.
- WhatsApp Business
- Zoom
- Google Calendar
- Google Meet
- Outlook
- Stripe
- PayPal
- Digistore24
- CopeCart
- Lemon Squeezy
- Zapier
- Make
- ManyChat
- Meta CAPI
- Telegram
- Twilio
- SignalWire
- Webhooks
Frankfurt
Servers and backups inside the EU. No data transfer to the US.
GDPR with a DPA
A data processing agreement is included, with deletion policy and subject access built in.
Encrypted
Encrypted in transit and at rest, with role and permission separation per team.
One price, every feature.
The plans differ only by number of users. Monthly, or yearly with 40% off, cancel any time.
Solo
For a single user
12 € / month
1 user
- Pipelines & leads
- Email & booking
- Calling
- AI summaries
- Automations
- Webhooks
- Community & course platform (a member area per customer)
Team
For teams
220 € / month
Up to 100 users
- Pipelines & leads
- Email & booking
- Calling
- AI summaries
- Automations
- Webhooks
- Community & course platform (a member area per customer)
Business
For large teams & agencies
550 € / month
Up to 250 users
- Pipelines & leads
- Email & booking
- Calling
- AI summaries
- Automations
- Webhooks
- Community & course platform (a member area per customer)
All prices plus VAT · card, PayPal, SEPA · 14-day money-back guarantee
Frequently asked
CSV import with column mapping; there are dedicated importers for HubSpot, Pipedrive and Close. If you like, we run the first import together so you do not start with a half-filled database.
No lead is left sitting.
The selling stays with you.
„We used to be spread across four tools. Since AM CRM everything is in one place — and the setter team closes noticeably faster."
No credit card. 14 days. Then you decide.