Reporting · analytics · leaderboards

See exactly what drives revenue.

Activity and call stats, pipeline and funnel reporting, leaderboards and targets — live, per setter and per team, with no spreadsheet export. Decisions on data, not on gut feel.

🔒 app.am-crm.com/controlling
A real view of AM CRM: Reporting · analytics · leaderboards
9:41
5G
AM CRM on mobile: Reporting · analytics · leaderboards
Activity & calls

Everything that matters, at a glance.

How many calls has your team made today? Who talks longest, who closes most? AM CRM pulls call logs, talk time and outcomes together live — with nothing to enter by hand and no CSV export.

  • Call volume and talk time per rep
  • Outcomes: meeting, voicemail, not interested
  • Day, week and month side by side
  • Revenue, close rate and show rate, live
  • Filter by setter, closer and campaign
  • No refreshing, no export needed
Funnel & pipeline

Where are you losing deals? Right here.

Conversion rate per funnel stage, average time in stage, loss analysis: at which stage do leads drop out? Filterable by setter, closer, period and source. You see the bottleneck immediately.

  • Conversion per stage: lead → meeting → close
  • Time spent in each funnel stage
  • Drop-off analysis per stage
  • Filter by rep, period and source
  • Setter against setter
  • Daily and monthly trends
🔒 app.am-crm.com/reports/funnel
A real AM CRM view: Where are you losing deals? Right here.
9:41
5G
AM CRM on mobile: Where are you losing deals? Right here.
Leaderboards & targets

Motivation without micromanagement.

Daily targets, weekly targets, a team leaderboard — AM CRM makes progress visible to everyone. That motivates, and it creates clarity. Every setter sees where they stand and every manager knows where the next coaching lever is.

  • Individual daily and weekly targets
  • A progress ring that updates live
  • A team leaderboard with gamification
  • Points for calls, meetings and deals
  • Manager view: every rep on one page
  • Visibility controlled by team or by role
🔒 app.am-crm.com/reports
A real AM CRM view: Motivation without micromanagement.
9:41
5G
AM CRM on mobile: Motivation without micromanagement.

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