CRM · pipelines · 360° leads

Built for selling. Not for data entry.

Separate pipelines for setters, closers and upsell. One 360° lead record where every interaction comes together. Smart views, instant search and granular roles — smooth even at 20,000+ deals.

🔒 app.am-crm.com/pipelines
A real view of AM CRM: CRM · pipelines · 360° leads
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AM CRM on mobile: CRM · pipelines · 360° leads
Pipelines

Visual pipelines for every process.

Setting, closing and upsell run side by side as separate kanban pipelines — each with its own stages, colours and rules. Drag and drop moves deals in seconds, and every stage change can trigger automations.

  • Separate pipelines for setters, closers & upsell
  • Drag and drop — move deals in seconds
  • Stage changes trigger automations
  • Value totals, stage counters & team filters
  • Role-based visibility
  • Custom stages per pipeline
360° lead record

Every touchpoint in one timeline.

Calls, emails, SMS, WhatsApp, meetings and notes — everything lands in a single activity timeline on the lead. Your team sees at a glance who did what and when, and never has to work in the dark again.

  • Timeline across every channel · call · mail · SMS · WhatsApp
  • Notes, meetings & deal status on the lead
  • Activity log with time and who did it
  • Seamless handover from setter to closer
  • Custom fields per lead and deal
  • Duplicate detection built in
🔒 app.am-crm.com/contacts
A real AM CRM view: Every touchpoint in one timeline.
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AM CRM on mobile: Every touchpoint in one timeline.
Smart views & search

One search for everything. Filters that stay.

Saved filtered lists — every rep sees exactly their own deals and leads, with nobody else’s data in the way. Global search covers leads, deals and lead IDs instantly, with no reloading.

  • Saved smart views per rep or team
  • Filter by pipeline, stage, owner and tags
  • Instant search (⌘K) across leads, deals & IDs
  • Sub-second response even for large teams
  • Share views or keep them private
  • Bulk actions across filtered results
🔒 app.am-crm.com/tasks
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Roles & visibility

You decide who sees what.

Assign roles (admin, closer, setter, read-only) and control per pipeline or per deal who sees what. By default setters see only their own leads; admins see everything. Every check runs on the server.

  • Roles: admin · closer · setter · read-only
  • Permissions per pipeline (view / edit / delete)
  • Setters see only their own leads
  • Checked on the server — nothing to bypass
  • Move a deal between pipelines in one click
  • Audit log for sensitive actions
On your phone too

Your sales floor fits in your pocket.

A native app for iOS and Android — move a deal, call a lead, reply on WhatsApp and change deal status. Push notifications the moment a lead comes in.

9:41
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The AM CRM app: CRM · pipelines · 360° leads

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