Flow builder · webhooks · POST/GET

A flow builder that can do everything.

Incoming and outgoing webhooks, HTTP requests to any API, filters, branches, time delays and actions across every channel — clicked together visually. The all-in-one that makes Zapier and Make unnecessary.

Try it free for 14 days

🔒 app.am-crm.com/workflows/flow-builder

A real view of AM CRM: Flow builder · webhooks · POST/GET

9:41

A real product screenshot is comingapp.am-crm.com/workflows/flow-builder

Incoming webhooks

Any lead source · POST or GET · straight in.

Give any tool — Meta, Google, a landing page, Typeform, your own system — a webhook URL and leads arrive in the flow in real time. JSON or form data, POST or GET. Fields map straight into the CRM, with no tool in between.

A unique webhook URL per flow
POST and GET · JSON or form-encoded
Map fields into the CRM as you go
Instant triggers · no polling delay
Duplicates detected and merged
Signature checking (HMAC) available

Outgoing HTTP requests

POST and GET · to any API in the world.

An HTTP request action sends data to any external system — your own method (POST/GET/PUT), your own headers (a bearer token, say) and a body with placeholders such as {{fullName}}. You can use the response later in the flow.

Method, URL, headers and body all yours
Placeholders from lead and flow data
Reuse the response (status, fields)
Retries and errors visible in the history
Custom auth (basic · bearer · OAuth)
Timeouts and rate limits configurable

🔒 app.am-crm.com/workflows

A real AM CRM view: POST and GET · to any API in the world.

9:41

A real product screenshot is comingapp.am-crm.com/workflows

Filters & branches

Control exactly what happens when.

Typed filters (tag, status, text, yes/no such as the WhatsApp 24-hour window) decide whether a flow carries on. Branches send each lead down the right path — all with AND/OR logic and without a line of code.

Filters per field type · no nonsensical combinations
AND/OR conditions
Branches with a fallback path
Time delays and "wait until" steps
Call sub-flows
A recursion guard built in

Built-in actions

It is all in here — no switching between five tools.

Send email, SMS and WhatsApp, set tags, move deals, create tasks, notify the team, book meetings — every action is built in. No Zapier, no monthly task limit, no data silo in between.