Build courses out of sections and lessons. Each lesson can hold a video (YouTube, Vimeo, Bunny, MP4), text, exercises and comments. Content dripped over time, free taster lessons, certificates at the end of the course.
Members post introductions, wins and questions. Reactions, comments, threads. Points per post and comment, levels from 1 to 10, streaks for daily activity. And if you want: closed topic spaces per audience.

Members chat one to one, in groups or with the coach directly. Presence status, read receipts, push notifications. On iOS in the native AM Nest app, on the web right inside the community.
The customer buys on your landing page (CopeCart, Digistore, Stripe). The webhook hits AM CRM: create the lead, set the deal stage to "won", unlock the course, send the welcome email, create the community onboarding task. All in under two seconds, without Zapier.

community.yourbrand.com instead of xyz.community.am-crm.com. Your own logo, your own primary colour, your own typeface. Emails come from @yourbrand.com. Customers never notice AM CRM underneath — it is YOUR community.