Every event that matters in AM CRM starts a Zap by itself. No polling, no delay — pushed over webhooks in real time.
Turn any other tool into a trigger for AM CRM. A Typeform submission → a new lead. A Calendly event → a deal stage update. A Facebook lead → a task for a setter.

Zapier is ideal for outside systems (Google Sheets, Slack, Airtable). For purely internal automations (stage change → task → course access) use the built-in workflow engine — ten times faster, no Zapier task costs and no latency.


Go to Settings → Integrations → connect Zapier. An API token is generated and you click your way through the Zap builder on zapier.com. Done.